SPONSORSHIP AND PARTNERSHIPS
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Sponsorship AND Partnerships
Management, Acquisition, Implementation, Execution and Leverage
Sports clubs offer brands an unrivalled platform, with the chance to break through into public consciousness in a way they might not otherwise.
For fans, sports teams are like family, so there’s an instant audience tie in there for brands that can partner up with professional sports brands. But there’s also the dual benefit of exposure to sports fans and the viewing public more broadly, and it’s this that makes the difference for many of those companies involved in sponsoring sports
Here’s a few reasons why you should be sponsoring Sports teams, whether competing at Community Level, at Local Level, on National Stage or even to a Global audience. Aligning with Sports teams or Events helps in many ways, such as:
1. Builds Brand Awareness.
A brand can leverage marketing benefits from a sports team, athlete, or event. These sponsorship opportunities are highly visible, offering exposure to millions of consumers. Brands can drive marketing by getting the brand name, logo, and mission in fans when most engaged in sports.
2. Drives excitement around the brand, its products, and services.
Sports excites consumers. Pile onto the excitement by partnering with an athlete, team, or event to put the brand and mission in the heart of the exciting conversation.
3. Increases product or service sales.
Sport teams, stadiums, sports events, and athletes all directly drive sales. It can be accomplished as simply as giving the brand the benefit of having a concession stand in the stadium, a booth at an event, or using athletes to promote
4. Market an expansion to a new geography.
When expanding into a new geography, what better way to announce a brand’s arrival and generate marketing buzz then through a partnership with a an athlete, community team or national team. Field marketing teams love the ability to use athletes on a local level.
5. Market a launch of a new product.
When launching a new product, brand’s need to drive excitement and awareness through multiple marketing channels to get as much attention and sales as possible.
6. Drive more website views.
Getting backlinks from an athlete, team, or event websites back to your company website can help drive website traffic. Whether that’s logo placement on the site, a link to an event on a social media feed, or sharing blog content on any of their digital domains.
7. Sell to a new, highly appealing target audience.
Athletes spend a lot of money on gadgets, services, fashion, and luxury goods. What better way to break into this elite community than getting exposure to a few of them using a sponsorship deal. Word of mouth marketing is huge among athletes — whether through locker room chats on new products or athletes seeing what the other is wearing and using.
At Sweet Spot Entertainment we can help source a new agreement with a team, helping negotiate the specifics, implementing the strategy and executing accordingly, ensuring you get most out of the Sponsorship and meeting your objectives.
For more information on the Corporate Hospitality, please contact us.
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